I lead product.
I also make it happen.
An execution-oriented executive — strategy through P&L through the actual build. I can set the vision; my edge is shipping it.
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An execution-oriented executive — strategy through P&L through the actual build. I can set the vision; my edge is shipping it.
I'm Samantha — a parent of two young kids who builds agents to take the mental load off my own plate. That's the short version of how I work: find the real problem (often my own), make the call, and go make it exist.
The longer version is fifteen years doing exactly that as a product executive — B2B platforms, marketplaces, and AI/ML, from enterprise SaaS to home-healthcare operations at national scale. I've owned P&L, partnered with finance, and run the product, operations, and programs that turn strategy into something real — hands-on, and at the helm of a team.
Here's what that looks like ↓
How I operate
I've owned the full loop, not just one slice of it.
What I'm building
I'm a parent of two young kids. Running a household with them is a sprawling, invisible operations job — the planning, the re-planning, the thousand small decisions no one sees. Instead of downloading one more app to manage it, I started building agents to actually handle pieces of it. Two so far, both born from my own day-to-day:
For parents of picky eaters — it learns one child's tastes over time, plans the week around real constraints, and adapts when things change. Built end to end: product, agent design, evals, live testing.
For my baby — it turns the fog of night wakings and shifting schedules into a plan I can actually follow, and adjusts as things change.
Why it matters. This is how I work, made personal: I find the real problem — often my own — make the call, and go make it exist. The fact that these started as tools for my family is the point. I build the things I wish existed.
Tools I've built
I don't just lead AI products — I put the frontier to work on myself. A few of the tools I've built to streamline how I operate:
The chief of staff I never hired. It preps me for the day, reviews and triages my inbox, pulls the signal out of my meetings, folds my notes into the right place automatically, and drafts and posts on my behalf in Slack — so my attention goes to the decisions, not the overhead.
To build them, I built a small team of specialized agents — a builder, a reviewer, a UX critic — operating under a documented process I designed, with me as the product lead. The leverage isn't "AI writes code"; it's designing the system of work.
Where I've built